Thursday, January 17, 2013

Selling Out

I'm sure every blogger faces or had faced or will face this conundrum: whether or not to  monetize their blog. Recently, I've been toying with the idea of adding Ad Sense on this blog but was immediately fraught with guilt.

The truth is I really don't want to be a "sell out"; and I say those words in the most straight up, clear cut and non-clieche way possible. I mean,  If you host an independent blog with contents that challenge the many facets of the mainstream culture including issues on consumerism and journalistic and artistic integrity and you plastering that blog with ads that sells shit you have never even seen or will ever give a fuck about is extremely hypocritical and is like "sell out". Also, let's face it, it wouldn't be worth while for a fringe blog like mine to be selling out because I really don't get enough traffic to be making a ton of cash. Seriously, how fucking sad is that, trading in my morals for chump change? Ultimately though, the main deterrent is the repulsive idea of exploiting my readers and shamelessly making a gain off of promoting things I most likely will never see, own or ever use.

With that being said, I have seen some of my favourite bloggers go from being an "ad-free blog" to making mad monies with banners for American Apparel, Urban Outfitters and what I can only hope is just another edgy and ironically hipster online fashion store called "Nasty Gal" (couldn't come up with a better name? Really?). However, not every one of them can be demonized as "sell-outs" because some are extremely ethical about how they promote and profit off the ads. It almost sounds like I'm waning towards putting ads on my blog but here's something I learned as a psych major and through years of observing this behaviour in others and myself. People can pretty much justify and reason through just about anything because we hate having conflicting ideals. We also find it not only comforting but also necessary to explore and even publicize our "sorting out" of these conflicts (ie. via blogging, much like how I'm sorting through my opposing views on ads on blogs). In the end, how much one feels about one way or another comes to a final choice supported by reasons they have outlined throughout the process. Therefore, going back to my original dilemma I have decided against ever adding ads to my blog for the very simple reason that I just don't want to be a "sell-out".

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