Monday, January 14, 2013

A Feminist's Nightmare - American Apparel

This is terrible! How can American Apparel, one of the few accessible all American-made, sweat-shop free clothing companies and a self-proclaimed environmental and progressive business pioneers be hiding behind such a heinous deed?! Just when I thought the sexual harassment  lawsuits were bad, this just brought American Apparel from my "shop-here-if-you-absolutely-have-to" list to my "BOYCOTT-DUE-TO-EXTREME-MORAL-DIFFERENCES" list. I am sad and infuriated beyond words.

The major box-kicker here is the cruel paradox that American Apparel is both socially conscious and immoral. It allures those who are struggling to find ethical fashion and disappoints big time when the owner and the company's name is consistently paired with headlines that exposes AA's unfair and sexist practices and various sexual scandals. Nothing really hurts more than finding out that a company that pride itself on its open and fair labour practices and offers great benefits, wages and career and educational advancement opportunities is actually being operated by an owner  who is a total sleaze bag. According to several reports from multiple sources, Dov Charney seems to think he's operating some sort of "hipster harlem" in hiring mainly "fresh-faced'  (young) who may or may not be approached by him for a "career advancement" (personal favours for a raise) when he's feeling "managerial" (power tripping)  and "in the mood" (horny or just plain wanting to be an asshole).

After learning about some of the truths of American Apparel, I, both as a feminist and a conscientious consumer am totally discouraged. I thought I had hit the jackpot when I found a source of fashion that not only caters to my style but also don't completely contradict my morals and values. To think I used to want to work there!

I thought I'd parallel the ironic practices of American Apparel by wearing two pieces of my favourite American Apparel items; the dolman sleeve top and the red leggings. At least I can make good use of all of my American Apparel stuff because from now on there will be no new additions to my wardrobe from American Apparel.

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